about shocks by hammer
built in huron. trusted
everywhere.
From a small shop in Huron, South Dakota to a household name across the Midwest,
Canada, and Australia — this is the story of Brian “Hammer” Diede and Shocks By Hammer.
2011
established
huron, sd
headquarters
roehrig + galeforce
dyno & loadpro
usa • can • aus
customers worldwide
the story
huron, south dakota
Established in 2011, Shocks By Hammer and Brian Diede Racing Equipment, LLC set out to provide quality work and service to race car drivers and teams. Choosing to focus mainly on shocks, Brian Diede set out to learn the trade, establish relationships and build what has become a “household” name in the racing and shock industry — not only in the upper Midwest but all over the country, and even in Canada and Australia.
“It’s amazing to me that it didn’t seem like that long ago you were telling me you were going to start doing shocks and now I show up at the track and it’s like you’re doing EVERYBODY’S shocks!”
– ZACH JOHNSON, 2016
While that isn’t actually true — and wouldn’t be healthy for Brian or the sport — the business has grown into a huge success, evident by the sheer number of customers that utilize the shock and spring service provided at Shocks By Hammer.
“What I do know is true is that no one works harder to make sure you get your shocks back in a timely manner. I see companies advertise all the time that they have ‘same day’ turnaround on repairs yet they’re 1,000 miles away from their shop racing. I scaled back my program and race local so I can provide unmatched service when it comes to getting your shocks back to you during the season.”
– brian “hammer” diede
the people who made it happen
First and foremost, Brian has to thank the people who helped him get going. Starting anything is never easy — and without
Lou Fegers Racing Equipment providing training and access to a couple of shock companies, it would have been very difficult.
In just the second year of business, Kevin “Buzzy” Adams contacted SBH with his Shaw by Buzzy chassis business and, according to Diede, “put us on the map.” When Cory Crapser — already a SBH customer — took over the business from Kevin Adams, he continued utilizing the services provided by SBH.
“Those two guys impacted my business in a way that I don’t even know if they understand. I really am forever grateful for the opportunity they provided me, and to this day we still work together. With as many accolades between Crapser and Adams, it didn’t take long for drivers all over the upper Midwest to start to notice who was winning — and where they were getting their shocks. I also have to send a shout out to Shane Kisling. He’s become a good friend and has provided a lot of feedback when it comes to shocks in the Wissota Super Stock Division.”
– brian “hammer” diede
- Lou Fegers Racing Equipment
- Kevin "buzzy" adams
- cory crapser
- cory crapser
- shane kisling
- zach johnson
- and every customer since 2011
- cory crapser
- lou fegers racing equipment
- kevin "buzzy" adams
- cory crapser
- shane kisling
- zach johnson
- and every customer since 2011
equipped to win
When researching the business, the first piece of equipment purchased was a Roehrig Shock Dyno. Fast forward five years and we added a GaleForce Suspension LoadPro to expand services to include springs alongside our shock program.
“At SBH, we want to be on the train, not standing there watching it go by. The sport is always changing and we want to be the place you go for answers and solutions. With our connections in the industry now, we have a vast amount of resources to tap into that can make a difference in your racing program.”
– brian “hammer” diede
beyond the race track
not just racing shocks
Brian doesn’t limit himself to just racing shocks. SBH now rebuilds and services a full range of performance shocks:
- Dirt & Asphalt Race Shocks
- Spring Testing & Rating
- Ford Raptor Shock Rebuilds
- Snowmobile Shocks
- ATV & UTV Shocks
- SnoBear Shocks
the hammer difference
Brian Diede — known as “Hammer” — brings decades of hands-on experience in shock technology. From dirt track racing to off-road desert runs, every shock that leaves our shop is built to perform under the most demanding conditions.
We work with all major brands and custom-tune every shock to your exact specifications. No cookie-cutter setups — just precision engineering that puts you ahead of the competition.
20+
years experience
1000s
shocks rebuilt
100%
satisfaction
ready to win the season?
Get your shocks dialed in by the shop that races local so your turnaround stays fast.